Communications Policy

Public Relations

Public relations goals to the Butler Public Library are:

  1. To promote a good understanding of the library’s objectives and services among governing officials, civic leaders, and the general public.
  2. To promote active participation in the varied services offered by the library to people of all ages

Every person connected with the library is engaged in public relations. Board of Trustee members and staff members should realize that they represent the library in every public contact. Good service supports good public relations.

The director is expected to make presentations and participate in community activities to promote library services. A reasonable amount of library time will be allowed for preparation and speaking. Materials to be used by press, radio or television will be approved by the director.

The annual budget will, as far as possible, include funds to cover costs for printing, supplies, and miscellaneous items related to the public relations effort.

Social Media

Social media technology is defined as any website or application that allows users to share information. This includes blogging, instant messaging, social networking (on websites like Facebook and Twitter), and wikis.

The Butler Public Library is committed to using current forms of social media thus becoming accessible to more of its users and better promoting library services and resources.

Butler Public Library regards online social media in the way as other information resources and communications. This policy is not intended to replace other library policies, but rather, to supplement those policies. As with more traditional resources, the library does not act in place of or in the absence of a parent. The library is not responsible for enforcing restrictions which a parent or guardian may place on a minor’s use of this resource.

The Social Media Policy is in addition to the library’s Internet Use Policy, which covers areas of social media use not included in this policy.


This policy applies to all Butler Public Library staff as well as library patrons, whether registered with the library or not.

Rights of the Library

The Butler Public Library director and/or designated staff reserve the right to monitor content before it is posted on all of its social media applications, web sites and web accounts, and to modify or remove any messages, tags or postings that they deem to be abusive, defamatory, in violation of copyright, trademark right or other intellectual property rights of any third party, or otherwise inappropriate use of the service.


In accordance with various international, federal, state, and local laws, Butler Public Library staff will make every attempt to protect copyrighted or other intellectual property rights. Staff and patrons are asked:

  • When quoting another blog or publication, be sure to link to the original (if possible) and use quotation marks or black quotes
  • When using images or other media found elsewhere on the web, attribute credit to the author or creator via hyperlink

Appropriate Content

  • Notice of upcoming library meetings or events
  • Information about library services, trends, or technologies
  • Discuss books or virtually host a book club
  • Promotion of Butler Public Library on the library’s system, library association or other professional bodies related to Butler Public Library’s activities

Additional appropriate content for future use will include:

  • Content of all press releases
  • Library policies and procedures
  • Communication between library staff and the library community regarding Butler Public Library work and/or projects
  • Training and continuing education opportunities
  • A place for the public to discuss their opinion as it relates to the library Facebook policy

Inappropriate Comments

  • Obscene or racist content
  • Personal attacks, insults, or threatening language
  • Potentially libelous statements
  • Copyrighted or plagiarized material
  • Private, personal information published without consent
  • Comments unrelated to the content of the forum
  • Hyperlinks to material that is not directly related to the discussion or library
  • Commercial promotions or spam

Terms of Use

The Butler Public Library maintains an online presence including but not limited to Facebook and Twitter. The library’s Facebook page may be linked to other such pages, known as Friends pages, which are neither created nor maintained by the Butler Public Library. Library staff reserves the right to remove any Friend from its Facebook page.

The library is not responsible for the content on these Friends pages. The library does not endorse any information, opinions, services, graphics, or advertisements available for viewing on Facebook.

The Butler Public Library affirms the right and responsibility of parents/guardians, NOT library staff, to determine and monitor their minor children’s use of the Internet. (Minors are defined in this policy as children and young people under the age of 18 years). parents are responsible for their minor children’s use of the library’s resources and facilities. Parents who believe that their children cannot responsibly use the library’s Internet access, including access to social networks, may choose to not allow their child access to the Internet at the library by completing a “Parental Opt-Out for Internal Access” form.

We encourage participants to use their real names; offensive screen names are not acceptable.


All social media sites used by the library contained the following disclaimer:

“This site is for discussion purposes only and does not reflect the official views of the Butler Public Library. Any views expressed on this website are those of the individual post author only. The Butler Public Library accepts no liability for the content of this site.” Adopted by the Library Board of Trustees – February 13, 2012.

Public Notice Bulletin Board/Electronic Monitor

The library maintains bulletin boards, brochure racks, and an electronic monitor for sharing library, community, or public service information and materials of educational or cultural interest.

The library board subscribes to the tenets of the Library Bill of Rights, which states in part “Libraries which make exhibit spaces and meeting rooms available to the public they serve should make facilities available on an equitable basis, regardless of the beliefs or affiliations of individuals or groups requesting their use.”

The uses made of library display and exhibit space shall conform to the Library Bill of Rights, which is found on page .

Approval of a display or distribution of handout materials does not indicate endorsement of any cause or activity.

All materials for display or distribution must be submitted for approval by designated library staff members.

Because space is limited, materials will be posted and/or distributed in this order of priority

  • Butler Public Library and Waukesha County Federated Library System announcements and publications.
  • Friends of the Butler Public Library announcements and publications.
  • Village of Butler and Waukesha County government announcement and publications.
  • State of Wisconsin and federal government announcements and publications.
  • Civic, recreational, cultural, and educational announcements and publications for not-for-profit organizations. If space is limited, priority will be given to events and organizations in the immediate Butler area.

Displays and Exhibits

As an educational and cultural institution, the Butler Public Library welcomes exhibits and displays of interest, information an enlightenment to the community. Displays of handiwork, historical material, nature study, or any other material deemed of general interest may be exhibited. The director shall accept or reject material offered for display based on its suitability and availability.

The library assumes no responsibility for the preservation or protection, and no liability for possible damage or theft of any item displayed or exhibited. All items placed in the library are there at the owner’s risk.

A release must be signed by the exhibitor before any artifact can be placed in the library.